What does your website actually say?
Enter a URL to see what humans see vs what bots see.
View real bot traffic analytics from the Astro Brew Coffee demo site.
Get ZEAM::PrismBlank or "Enable JavaScript"
Many modern sites use JavaScript frameworks that render content in the browser. AI crawlers and social bots don't execute JS — they only see raw HTML. Google and Bing render JS after the initial fetch, but ClaudeBot, GPTBot, and social bots cannot.
Different Content for Bots
Some sites intentionally serve different content to different user agents. This is content routing — showing search engines SEO-optimized pages, giving AI crawlers structured data, or serving social bots rich preview metadata.
Smaller Bot Page
Bot views often appear smaller because they lack CSS, images, and JS bundles that a browser loads separately. The raw HTML is all a crawler gets in a single request. Heavy sites look stripped-down in the bot view.
403 Forbidden
Sites can block specific bots using robots.txt, firewall rules, or bot detection. A 403 in the bot view means the site is actively refusing that crawler. Some sites block AI crawlers while allowing search engines.
"Just a Moment..."
Sites behind Cloudflare or similar services show JS challenge pages. These require a real browser — no bot can pass. Search engines are typically whitelisted by IP, but other crawlers get blocked.
No OG Tags
When you share a link on Twitter or Slack, platforms parse og:title and og:image from the HTML. If bot protection blocks access, social previews appear blank or broken.
You Don't Control Your AI Narrative
When someone asks ChatGPT or Claude about your brand, the answer comes from what their crawlers scraped. If they got a blank JS page or a Cloudflare challenge, the AI knows nothing about you — or worse, guesses.
Your Snippets Are Wrong
Google and Bing build your search snippets from what their bots see. If your server sends them an unrendered SPA shell, your snippets will be empty, generic, or pulled from random page fragments.
Your Link Previews Are Broken
Every time someone shares your link on Slack, Twitter, or LinkedIn, a bot fetches the preview card. If it can't reach your OG tags, the preview is a blank box — and people don't click blank boxes.
Your Content Is Being Stolen
Scrapers, headless browsers, and unauthorized crawlers harvest your content for competitors, spam farms, and training data. Without detection and blocking, your content is free for anyone to take.
You're Flying Blind
Most sites have no idea what bots are visiting, what they're seeing, or whether they're being blocked. You can't fix what you can't see. Bot traffic analytics are the first step.
Take Control
ZEAM :: Prism classifies every visitor, routes content per bot type, blocks malicious crawlers, and gives you a real-time dashboard. Same URL, different content — you decide what each bot sees.
What Is Cloaking?
Cloaking means showing search engines content that's different from what users see in order to deceive them — fake keywords, hidden text, doorway pages. Google penalizes this. It's black-hat SEO from the 2000s, and it's still a problem.
What Is Content Routing?
Content routing means serving the same information in different formats. Humans get a visual page with CSS and JS. AI crawlers get clean markdown. Social bots get OG tags. The content is equivalent — only the presentation changes.
Google Allows This
Google's own guidelines distinguish between deceptive cloaking and legitimate user-agent adaptation. Serving mobile vs desktop layouts, AMP pages, or structured data to crawlers are all accepted practices. Format adaptation is not deception.
We Don't Hide Anything
Every page served by Prism includes a header note telling the crawler exactly what's happening: "You are receiving curated markdown optimized for language model comprehension, instead of the visual landing page." Full disclosure, every time.
Same Content, Better Format
The markdown we serve to AI crawlers contains the same facts, pricing, features, and documentation as the human page. Nothing is added to mislead. Nothing is removed to hide. It's the same truth in a format the bot can actually parse.
This Tool Proves It
That's why this page exists. Enter any URL above and compare the views yourself. The human page and bot page say the same thing — one is styled for eyes, the other is structured for machines. No tricks.
Upload Your Markdown
Write markdown files that expand on your brand, products, pricing, FAQs, and documentation. Upload new ones or edit existing ones from your Prism dashboard — they're assembled into a single knowledge base served to AI crawlers. No code changes needed.
Route by Crawler Type
Serve different content to different bot types. AI crawlers get your curated markdown. Search engines get SEO-optimized HTML. Social bots get rich OG previews. Malicious scrapers get blocked. One URL, four different experiences.
Full Control Over Your Narrative
You decide exactly what every bot learns about you. No more hoping Google picks the right paragraph, or that ChatGPT doesn't hallucinate your pricing. Write the truth once, serve it to every machine that asks.
Real-Time Bot Classification
Every visitor is classified in real time — human, search engine, AI crawler, social bot, scraper, or scanner. Transparent signal breakdown shows exactly why each decision was made. No black boxes.
See Everything
A real-time dashboard shows every bot that visits your site — what it is, where it's from, what it saw, and whether it was blocked. Daily traffic charts, top crawlers, geographic breakdown, and full request logs.
Works With Your Stack
Edge compute on Cloudflare, AWS, Fastly, Akamai, Vercel, Netlify, or Bunny CDN. Bare-server integration for Nginx and WordPress. WAF whitelist configs for everything else. Your stack, your rules.
IP reputation
Behavior signals
Bot score 0–1
Serve HTML
Serve OG tags
Per-bot content
Block scanners
Log everything
Real-time dashboard
your server
served by Prism
served by Prism
never reaches server
AWS WAF
ModSecurity
DDoS, rate limits, IP blocks
Additional bot scraping protection
WordPress · Node
CSS, JS, images
You can even have full bot blocking turned on
and friendly bots will still get the right information —
without hitting your server directly.
- 1,000 requests / month
- All 5 API endpoints
- Bot detection + scoring
- Full geolocation
- AI content routing
- Batch analysis
- No credit card required
- 1,000 requests / month
- All 5 API endpoints
- Bot detection + scoring
- Full geolocation
- AI content routing
- Batch analysis
- Real-time dashboard
- 10,000 requests / month
- Everything in Starter
- 10x the volume
- For growing sites with moderate bot traffic
- 100,000 requests / month
- Everything in Pro
- 100x the volume
- For high-traffic sites and agencies
- Dedicated server instance
- Custom request volumes
- Custom bot signatures
- Multi-site setup
- Hands-on configuration
- Work directly with the builder